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General Terms & Conditions

This Privacy Policy sets out the manner in which Pure Outdoors (Jasper) Ltd  collects, uses, discloses and otherwise manages the personal information of our customers.  This Privacy Policy applies to the privacy practices at our store location, on our website located at www.pureoutdoors.ca and other websites where this policy is posted and through other interactions with our customers.


What information do we collect and how do we use it?

We may collect personal information when you:


Product Purchases & Returns

When you make a purchase on the Website, we collect personal information such as your name, e-mail address, shipping and billing address as well as your payment information.  We use this information to process and fulfill your order. When you purchase one of our gift cards, we collect the recipient’s name and email or mailing address so that we can send the gift card to the recipient directly on your behalf.


Online Registration

In general, you do not have to register to visit our Website. Some of the features offered through our Website may require you to register and provide personal information such as your name, e-mail address, mailing address information and a password that you create. Your registration information is used to provide and otherwise administer the service you requested. We may also request certain optional demographic information from you when you register. We use this optional information to help us understand our customers and to tailor and enhance our product and service offerings, promotions and events.


Website Services 

When you use certain services provided on our Website, we may request additional personal information from you in order to provide that service.


E-Mail Communications

From time to time, we may send you e-mail or other communications about products, services, promotions or events that may be of interest to you.  You can opt-out of receiving these promotional e-mails by following the unsubscribe instructions in any of our e-mails or by contacting us as set out below.

The Share with a Friend and other similar features on our Websites permit you to send e-mail to others.  To do so, we require you to submit your name and e-mail address, as well as the name and e-mail address of the recipient.  We do not use the names or e-mail addresses submitted in these circumstances for any other purpose without your or the recipient’s consent.  Please ensure that you only submit e-mail addresses of friends or family who would want to receive the message.


Promotions and Events

When you enter a contest or sweepstakes, or participate in a promotion, fundraiser or event, we may collect personal information such as your name, address, phone number, e-mail address, payment information and other information you provide. We use this information to administer your participation in the contest, sweepstakes, promotion, fundraiser or event.  If a contest, sweepstakes, promotion, fundraiser or event is jointly sponsored by us and other sponsors or is hosted in support of another organization, your personal information may be shared with such other sponsors or organizations, as specified at the time of collection of your personal information. We have no control over the manner in which these sponsors or organizations treat your personal information, and recommend you review their respective privacy notices or statements.



In connection with a job application or related inquiry, you may provide us with certain personal information about yourself (such as that contained in a resume, cover letter, or similar employment-related materials). We use this information for the purpose of processing and responding to your application for employment.


Customer Service 

If you contact us with a comment, question or complaint, you may be asked for information that identifies you (such as your name, address and a phone number) along with additional information we need to help us promptly answer your question or respond to your comment, question or complaint. We may retain this information to assist you in the future and to improve our customer service, product and service offerings, and events and promotions.


Do we use Cookies and other Tracking mechanisms?

In general, you can visit our Website without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to our Website and other related information such as page requests, browser type, operating system and average time spent on our Website. We use this information to help us understand our Website activity, and to monitor and improve our Website.



Our Website uses a technology called "cookies". A cookie is a tiny element of data that our Website can send to your browser, which may then be stored on your hard drive so we can recognize you when you return.  For example, if you have an account, these cookies may let us know who you are and will provide us with information that we use to personalize our Website in accordance with your preferences. You may set your Web browser to notify you when you receive a cookie or to not accept certain cookies.  However, you may find that certain parts of our Website will not function without the use of cookies.



Cookies, web beacons, tracer tags and similar technologies help us to improve, deliver, and understand how you use our Website and the ads that are served to you on and off the Website.  For example, we may use third-party ad networks to serve our ads on other websites. These ad networks may use cookies, tracer tags or web beacons to report certain information about your visits to our Website and the websites that advertise and feature links to our Website in order to serve and measure the effectiveness of our ads.  In addition, ads appearing on our Website may be delivered to users by third-party ad networks, which may use cookies or similar technologies. These cookies allow the ad network to recognize your browser each time they serve you an ad. This information allows ad networks to tailor ads that may be of interest to you.


Social Media  

We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications.   When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the website, plug-in or application.  When you provide information from your social media account, we may use this information to personalize your experience on the Website and on the third-party social networking websites, plug-ins and applications and to provide you with other products or services you may request.


To whom do we disclose information?

We will not disclose, trade, rent, sell or otherwise transfer your personal information, without your consent, except as otherwise set out herein.


Service Providers

We may transfer (or otherwise make available) your personal information to our affiliates and other third parties who provide services on our behalf. For example, we may use service providers to authorize and process payments, host our Website, operate certain of its features, serve advertisements on our Website, send e-mail or other communications, run our contests, promotions, fundraisers or events, conduct customer research, and manage and analyze data and our advertising effectiveness.  Any access to your personal information by our affiliates or service providers will be limited to that necessary for them to perform their designated functions and we do not authorize them to use or disclose your personal information for their own marketing purposes. We and our service providers may also use your personal information for fraud detection and prevention purposes.

Your personal information may be maintained and processed by our affiliates and other third party service providers in the US or other jurisdictions. For additional information about the way in which our affiliates and service providers treat your personal information, contact us as set out below.


Legal Disclosures

Pure Outdoors (Jasper) Ltd may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by applicable Canadian, US or other law.  Pure Outdoors (Jasper) Ltd may also disclose personal information where necessary for the establishment, exercise or defence of legal claims, or as otherwise permitted by applicable law.


Sale or Transfer of Information

We may transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Pure Outdoors (Jasper) Ltd or as part of a corporate reorganization or other change in corporate control.


What websites do we link to?

Our Website may contain links to third-party sites that Pure Outdoors (Jasper) Ltd does not own or operate. Also, links to our Website may be featured on third party websites on which we advertise. Except as provided herein, we will not provide any of your personal information to these third parties without your consent. We provide links to third party websites as a convenience to our users. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy statements, notices and terms of use, which we recommend you read carefully. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat your personal information.


How do we safeguard your personal information?

We maintain reasonable administrative, technical and physical safeguards in an effort to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control. Your online access to certain of your personal information may be protected with a password you select. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls or email messages).

We have personal information retention processes designed to retain personal information of our customers for no longer than necessary for the purposes stated above or to otherwise meet legal requirements.


How may you access your personal information?

You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law.  You may request access, updating and corrections of inaccuracies in your personal information in our custody or control by sending a request to [email protected] attention Privacy Admin.


How will we notify you if this policy changes?

This Privacy Policy may be updated periodically to reflect changes to our personal information practices. The revised Privacy Policy will be posted on this Website. We strongly encourage you to please refer to this Privacy Policy often for the latest information about our personal information practices.


How can you contact us?

To contact us regarding any questions, comments or complaints; to obtain information about the way in which we or our service providers treat your personal information; or to request access to your personal information, you may contact us at  [email protected] or mail at the following address:


Pure Outdoors (Jasper) Ltd

Attn: Online Admin

632 Connaught Dr

Jasper, AB


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